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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    I tend to choose my words carefully when people ask me about the future of marketing (the discipline) and the future of the marketer (the professional). Data that lives in disconnected silos has little value to the marketer, since today's marketing...

  2. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Portrait of a Modern Marketer: Aligning Creativity and Analytics In this example, Chrome and Internet Explorer seem to be doing OK but Safari has a noticeably higher bounce rate, so you might want to look into the reasons why that might be.

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    Like weightlifting makes you stronger, training a digital marketer as if you are training for a marathon, not a sprint, is the way to go according successful digital marketing agencies: What Can You do if You're a Digital Marketer Trying to Make it?

  4. 6 Tips For Hiring a Real Social Media Marketer

    Never have I written anything that has inspired such response as my last article on Search Engine Watch on how to hire a social marketer. Perhaps the number one topic of commentary was to further define the skill sets and education of a social...

  5. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    You can employ a content marketing agency or become a content marketer yourself, and unless you look subjectively you'll end up with a blog full of awesome frickin' content and your business won't sell itself effectively on the pages that you need...

  6. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    One content marketer tweeted: Noooooooooo! Internet users.percent of marketers say blogs are the most valuable type of content marketing. In a recent interview, BuzzFeed President Jon Steinberg said: Three years ago brands wanted to post things on...

  7. Integrating Owned, Earned & Paid Media For Better SEO

    This requires the social media marketer to think like an SEO and use keywords and phrases that put the brand and the conversations in which the brand engages, in the path of target audiences. The introduction of digital mediums seems to have...