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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. As global Internet usage increased and technology...

  2. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Whilst we know it's important to understand the basics, we will also be covering more advanced tips, tools, and techniques to appeal to the more experienced Internet marketer. SES, the original search marketing event, makes its triumphant return in...

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    I tend to choose my words carefully when people ask me about the future of marketing (the discipline) and the future of the marketer (the professional). Data that lives in disconnected silos has little value to the marketer, since today's marketing...

  4. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Portrait of a Modern Marketer: Aligning Creativity and Analytics In this example, Chrome and Internet Explorer seem to be doing OK but Safari has a noticeably higher bounce rate, so you might want to look into the reasons why that might be.

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    Like weightlifting makes you stronger, training a digital marketer as if you are training for a marathon, not a sprint, is the way to go according successful digital marketing agencies: What Can You do if You're a Digital Marketer Trying to Make it?