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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. We have all done market research on our competitor's website, keywords and ads...

  2. So... You Think SEO Has Changed?

    Only the data sources have slightly changed and people are more aware of the importance of long-tail keywords. Understanding which keywords are targeted, which keywords drive conversions, and which language improves conversion for both programs and...

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi warns against jumping right in at the level of keywords, platforms and big data. You might expect that, as the Internet becomes increasingly saturated, the ROI that companies can expect from their content will slowly decrease.

  4. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    By associating phone calls back to ads and keywords, marketers can discover what works to keep the phone ringing and optimize ad buys accordingly. The adoption of Internet-enabled mobile devices, both smartphones and tablets, has further cemented...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Because of the Chinese language's many dialects, typing in keywords is difficult for the average surfer (e.g.weather forecast" has more than 200 different variations) It was projected that 5 million tablets would be purchased in 2013 and that about...

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Marketers must shift their thinking from keywords to context when developing pages, posts, updates, and conversations that put the brand in the path of customers. Ninety percent of consumers who have interacted with a brand on social media are...

  7. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    That being said, there are benefits to having a mobile-specific SEO strategy, such as optimizing for keywords that are more likely to be searched when someone is on their smartphone. However, a separate mobile site is not a requirement for a mobile...