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  1. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    But you can also do a site: search in Bing and plug in typical spam keywords and see what shows up. Cutts said another good rule of thumb is to use the Internet Archive. Many people purchase a domain only to discover it's been seemingly permanently...

  2. So... You Think SEO Has Changed?

    Only the data sources have slightly changed and people are more aware of the importance of long-tail keywords. Understanding which keywords are targeted, which keywords drive conversions, and which language improves conversion for both programs and...

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi warns against jumping right in at the level of keywords, platforms and big data. You might expect that, as the Internet becomes increasingly saturated, the ROI that companies can expect from their content will slowly decrease.