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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    The basic Internet math of "traffic * conversion rates = conversions" goes a long way here, but don’t be afraid to dig in and get the data you need if your situation is more complex — assisted conversions, custom dimensions and events can all bear...

  2. 4 Critical Elements of a Successful Content Marketing Team

    What competitors they consider to be a real, viable alternative to your products or services. For as long as the Internet is viable and consumer searches are mediated by search engines, SEO as a discipline will continue to evolve and be relevant.

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    List of products and services available at location Each and every internet transaction has a local connection, via the user on a device tied to a geo-coordinate. Google also references hundreds of local data sources and directories to validate...

  4. Google, Facebook, Microsoft & Others Join Forces to Fight NSA Spying

    Google has since begun encrypting all of the data stored in its cloud services, while Twitter has begun to use "forward secrecy" measures in order to better protect user data. Governments should limit surveillance to specific, known users for...

  5. New MPAA Report Blames Google, Search Engines for Piracy

    The Motion Picture Association of America (MPAA) has completed a study of online piracy and traced a lot of it to Google services. This study reaffirms the significant responsibility that search engines share with all of us in the Internet...