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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    In it, you will find a full and thorough implementation guide for setting up DoubleClick Search's Display Remarketing from search ads. As that same user browsers the Internet, you can serve them remarketing display ads encouraging a conversion

  2. What is SEM? Depends on Who You Ask

    I generally think organic or a combination," said Krista Neher, marketing strategist, author of "Social Media Field Guide", professional trainer, and founder of "Boot Camp Digital". Those in the Internet marketing industry probably think mostly PPC.

  3. Task Analysis: The Key UX Design Step Everyone Skips

    Optimize the site to guide them down a single best-practice approach. For instance, Proflowers is one of the most successful ecommerce sites on the Internet and it doesn't have a shopping cart. Some folks claim to do it, but what they do is not...

  4. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    Social technology company 8th Bridge released its third-annual Social Commerce IQ report, which looks at nearly 900 online retail brands – including nearly all brands in the Internet Retailer 2013 Top 500 Guide – their social adoption and...

  5. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Using PPC Data to Guide SEO Strategy This article is an attempt to explain what we see in keyword reports currently, show how PPC data can help guide SEO efforts, and finally a consolidation of initial thoughts and ideas to assist in moving forward.