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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    In it, you will find a full and thorough implementation guide for setting up DoubleClick Search's Display Remarketing from search ads. As that same user browsers the Internet, you can serve them remarketing display ads encouraging a conversion

  2. What is SEM? Depends on Who You Ask

    I generally think organic or a combination," said Krista Neher, marketing strategist, author of "Social Media Field Guide", professional trainer, and founder of "Boot Camp Digital". Those in the Internet marketing industry probably think mostly PPC.

  3. Task Analysis: The Key UX Design Step Everyone Skips

    Optimize the site to guide them down a single best-practice approach. For instance, Proflowers is one of the most successful ecommerce sites on the Internet and it doesn't have a shopping cart. Some folks claim to do it, but what they do is not...