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  1. Task Analysis: The Key UX Design Step Everyone Skips

    For instance, Proflowers is one of the most successful ecommerce sites on the Internet and it doesn't have a shopping cart. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that...

  2. So... You Think SEO Has Changed?

    Content marketing was here before the Internet and has been doing well ever since. In the early days, before social media was such a huge part of the Internet experience, aligning your PPC program with your SEO program was crucial.

  3. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    In this example, Chrome and Internet Explorer seem to be doing OK but Safari has a noticeably higher bounce rate, so you might want to look into the reasons why that might be. Everyone has heard that mobile is the future – this report helps to...

  4. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    You might expect that, as the Internet becomes increasingly saturated, the ROI that companies can expect from their content will slowly decrease. I guess the recommendation that we give for everyone is "have a strategy before getting started.

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    The Internet has brought all corners of the world closer together and consequently fostered an era of connectivity. It's the internet age; there are forums for everything. By monitoring (her own) forums, Smarty created a free service that has built...

  6. Top 10 SEO New Year's Resolutions for a Successful 2014

    The Internet is fueled by great content, and the healthiest of content is unique, valuable, authoritative, and share-worthy. Everyone has vices, easy "go-tos" when the going gets tough; the link schemes, overseas outsourced content, or short cuts...