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  1. Forget Rankings: Here Are 6 SEO Metrics That Matter

    Established businesses that are going through a rebrand (you’ll want to avoid domains with keywords and focus on your brand name, which is what people will search for). Here’s where it gets tricky: a hit on one of the sitelinks equals a hit to the...

  2. Brand Monitoring: A Guide to Protecting Trademarks on Paid Search

    Advertisers who engage in this practice include authorized resellers, unauthorized resellers, competitors, affiliate marketers, parked domains, spyware/malware/phishing sites, made-for-ads sites, shopping sites, editorial sites, and coupon sites.

  3. SearchDay | Zappos + Twitter = Innovative Success!

    Not showing in results after domain expired Oct 22, 2008 I mistakenly let one of my high ranking domains expire, now I am not showing in the results, does anyone have any experience with this? Lost 1 point on google page rank Oct 21, 2008 i have...

  4. SEO Issues with Global Expansion

    This can be especially helpful if a Webmaster or company is using sub-domains that may or may not be hosted in a single country. The domain name or top-level domain. Most countries require address verification during the registration process in...

  5. Search and the Law: Attorney Clarke Douglas Walton

    SEO Myth: Search engines favor large domains, SEO Theory Being that I was a huge Internet nerd, in law school I tailored my studies towards the Internet – lots of IP property matters – copyrights, trademarks, domain name law, etc.

  6. Implementing your Search Strategy for the Latino Market, Part 1

    Separate regions on separate ccTLD domains. So How Many Domains did YOU buy This Month? According to Ian McAnerin, CEO of McAnerin Networks, the best method for showing up in your targeted country's search results is to have a site with the country...

  7. Yahoo Steps Up Click Fraud Efforts

    Domain-level blocking will allow advertisers to identify individual domains from which they do not wish to receive traffic. The next two most frequent requests were for discounted pricing of certain types of traffic and domain-blocking capabilities...