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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    The only thing we’ve lost permanently, Shults said, is the connection from keyword to conversions. It can often happen if a browser is out of date, like Internet Explorer, for example. Up first was Jordan Kasteler (@JordanKasteler) of Red Door...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    You may just make a connection at SES Atlanta that could change your life. Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but...

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    "From the days of cave men writing on the walls, brands have been creating stories to sell their product and form a connection. You might expect that, as the Internet becomes increasingly saturated, the ROI that companies can expect from their...

  4. 4 Critical Elements of a Successful Content Marketing Team

    It's always best to test out a relationship with a few small projects, before moving ahead with a deeper connection. For as long as the Internet is viable and consumer searches are mediated by search engines, SEO as a discipline will continue to...

  5. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    But more importantly, we're connecting with the buyer earlier in the buying cycle, forming a longer-term relationship and a neural connection between a generic product or service and our specific brand.

  6. Google Search Now More Personal: Ask Google About Your Travel, Purchases, Plans, Photos

    Google also notes of the information is secure and via an encrypted connection, and it will only be visible to you and your signed into your Google account. Google has launched a new feature designed to make it extremely easy for travelers to find...