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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...

  2. Social Media Monetization in a 'Mobile First' World

    True, they are all in various phases of transition towards mobile as the dominant medium for consumption, but their networks were all built around a fixed Internet experience. While the early phases of social media success tend to focus on metrics...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    With the extensive mobile Internet usage throughout the country, mobile advertising is a great strategy for the massive amount of Indian startups. It was projected that 5 million tablets would be purchased in 2013 and that about 67 million...

  4. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    Social technology company 8th Bridge released its third-annual Social Commerce IQ report, which looks at nearly 900 online retail brands – including nearly all brands in the Internet Retailer 2013 Top 500 Guide – their social adoption and...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and recommendations for products and services with the world.

  6. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    The Bay Area Internet Marketers Meetup, a group of small business owners, consultants, coaches, and independent professionals; Here are the answers from Jonah Stein, organizer of the San Francisco Marketing Professionals, Murray Newlands, organizer...

  7. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Internet users.percent of marketers say blogs are the most valuable type of content marketing. B2B companies that blog generate 67 percent more leads per month than those who don't.percent of B2C marketers consider themselves effective at content...

  8. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    Mobile ad spending needs some context to understand its potential, and Mary Meeker's annual Internet bible offers exactly that. Internet usage is up – way up – over the past three years. Clearly at least one company has figured out how to monetize...