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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    In a nutshell, Beal defined online reputation management as "an effort to increase the number of positive Internet discussions, while limiting the damage of any negative ones. If you're the leader of your company, what you do reflects on your...

  2. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    The Internet of Everything Zuckerberg also stressed Facebook's compulsion to put company culture in place immediately. Monthly Hackathons helped Facebook keep a cool, hacking culture in place so people would stay, even when the company grew to...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. This information is primarily on paid advertising, but on the SEO / content marketing side of...

  4. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Seventeen of top 20 internet retailers. The power to collaborate with other business units across a company and its teams when working on campaigns, so efforts are streamlined. A business-to-business (B2B) company we spoke to has a diverse customer...

  5. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    Initially, Turkish internet service providers (ISPs) were simply redirecting traffic to a government webpage by forcing the DNS servers, which send to the correct IP addresses for the site they are trying to access, to redirect away from Twitter's...

  6. So... You Think SEO Has Changed?

    Content marketing was here before the Internet and has been doing well ever since. In the early days, before social media was such a huge part of the Internet experience, aligning your PPC program with your SEO program was crucial.

  7. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    The difference between a hapless testing plan and a clear map to winning the Internet through CRO all comes down to the quality of your insights and knowing how to use them. The basic Internet math of "traffic * conversion rates = conversions" goes...

  8. Social Media Monetization in a 'Mobile First' World

    True, they are all in various phases of transition towards mobile as the dominant medium for consumption, but their networks were all built around a fixed Internet experience. While the early phases of social media success tend to focus on metrics...

  9. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    You might expect that, as the Internet becomes increasingly saturated, the ROI that companies can expect from their content will slowly decrease. Most people just look at the technology first and say: oh, we're this size company and we need...