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  1. Social Customer Service Secrets to Avoid Negative Search Results

    As a means to minimize the chances of exploding a can of bad publicity worms over the Internet, take complaints offline as quickly as possible. Scott uses the example of Costa Rica Expeditions, a Central American ecotourism company.

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    In other words, if you are McAfee Internet Security, you most likely are not going to produce a document about the top 10 most effective ways to set up a phishing site, even though it would get a ton of links.

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    It can often happen if a browser is out of date, like Internet Explorer, for example. The company wanted to find out what percent of traffic that was showing direct was actually from SEO efforts. Up first was Jordan Kasteler (@JordanKasteler) of...

  4. Wikimedia Blames ‘Right to Be Forgotten’ for Missing Links

    The result is an internet riddled with memory holes -- places where inconvenient information simply disappears. Wikimedia notes it only knows about these removals because the search engine company sent notices to Wikimedia and because there is no...

  5. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Whilst we know it's important to understand the basics, we will also be covering more advanced tips, tools, and techniques to appeal to the more experienced Internet marketer. It is programmed by Search Engine Watch and its parent company, Incisive...

  6. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...

  7. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    In a nutshell, Beal defined online reputation management as "an effort to increase the number of positive Internet discussions, while limiting the damage of any negative ones. If you're the leader of your company, what you do reflects on your...