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  1. How to Launch an English Only Global Search Marketing Campaign

    International English is quickly being standardized as a mix of American and British English; however it isn’t adopted en masse. The majority of English speakers are actually not American, so “colour” is “color”, “labour” is “labor” and so on.

  2. Top Level Trends of SEM Worldwide in 2010 and 2011

    Latin American Markets There is real opportunity in e-commerce; since 2007 the growth of online shopping has nearly doubled and is estimated to have reached close to $6 billion in 2010. Japan is the only stronghold left for the American search...

  3. Search Marketing in Brazil: Report from SES Latino

    The fact is: Brazil is the only Portuguese speaking country, so language is one of the barriers keeping Latin-american companies out of our market. That means not everyone would be able to succeed regionally and probably aware of that, they keep...

  4. Latin American Search Market Poised for Growth

    E-commerce: While certain areas are growing faster than others, the Latin American market in general needs more e-commerce players, he said. While Internet penetration in all of Latin America is low, cell phone penetration is not, so one way to...

  5. Search Marketing & the Spanish Speaking Internet

    Spanish language advertising network TeRespondo, which serves Argentina, Brazil and Mexico, sees the Latin American search market growing from last year's US$3 million to US$40 million in 2005 and a whopping US$168 million by 2006, according to...

  6. Search Marketing & the Spanish Speaking Internet

    Spanish language advertising network TeRespondo, which serves Argentina, Brazil and Mexico, sees the Latin American search market growing from last year's US$3 million to US$40 million in 2005 and a whopping US$168 million by 2006, according to...