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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Testing format can also be tricky because of the direct impact it has on the distribution channel and consequently the promotion efforts. While this might be obvious, the nuance of the format is important since format determines the distribution...

  2. So... You Think SEO Has Changed?

    Digital Marketing Channel Integration Content marketing was here before the Internet and has been doing well ever since. In the early days, before social media was such a huge part of the Internet experience, aligning your PPC program with your SEO...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to drive strategy, implementation, and measurement – many have handed off the strategic implementation of each channel to its...

  4. Top 10 SEO New Year's Resolutions for a Successful 2014

    The future is cross-channel attribution, and learning more about more is a sure way to stay on the cutting edge and in demand. The Internet is fueled by great content, and the healthiest of content is unique, valuable, authoritative, and share-worthy.