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Internet Business Building Strategies

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  1. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Let’s return to the question of where Penguin and semantic search technology will leave the smaller scale sites that rely on optimization strategies to get the kind of exposure they need. To clean up the "cesspool" that Eric Schmidt so tenderly...

  2. Getting Ready for Global Business: The Benefits of the Foreign Language Internet

    I’ll be focusing on the basics of foreign language Internet marketing strategies and the linguistic side of keyword research. The good news, though, is that the foreign language Internet makes going global with your business a lot easier than you...

  3. SEO Your Website For Foreign Languages in Your Domestic Market

    Last week here at Search Engine Watch, Dave Davies raised some key points about strategies for optimizing your website for English-speaking foreign markets, such as (for U.S.companies) Canada or the UK.

  4. 4 Key Recommendations for B2B SEO in Industrial Markets

    In a previous article I spoke about the need for B2B search marketers to invest in content marketing strategies. Over 70 percent spend 3+ hours on the Internet for work per week. Not only will links help SEO, but visibility in key industry...

  5. 5 Strategies for Managing Twitter Across Multiple Languages

    Here are five multilingual Twitter account strategies. According to a recent Eurobarometer survey, 9 out of 10 European internet users prefer browsing in their own language, adding extra weight to the argument that if you want to engage readers in...