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  1. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    So, with that said, what should mid- to large-size companies bear in mind when they are developing their content strategies? My last column discussed how sites like BuzzFeed and Upworthy have better content strategies than most marketers – not to...

  2. 4 Critical Elements of a Successful Content Marketing Team

    As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant challenge has quickly become apparent: Finding the right talent to comprise a team that can run a successful content...

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Mirroring strategies and opportunities from your competitor is an age-old marketing trick. It's the internet age; there are forums for everything. The Internet has brought all corners of the world closer together and consequently fostered an era of...

  4. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Furthermore, integrated strategies work much better than stand-alone initiatives, but small business budgets are prohibitive. It is optimal to run both strategies simultaneously as algorithm changes can be highly disruptive to SEO progress.

  5. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Let’s return to the question of where Penguin and semantic search technology will leave the smaller scale sites that rely on optimization strategies to get the kind of exposure they need. To clean up the "cesspool" that Eric Schmidt so tenderly...