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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    This important law outlines how websites are supposed to handle content in light of the growing free market that the Internet represents. The court of appeals basically ruled that Yelp would be in the clear if it wanted to and that's bad news for...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    As a means to minimize the chances of exploding a can of bad publicity worms over the Internet, take complaints offline as quickly as possible. And with that comes a new expectation - your business better be operating with a real-time mentality...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    In other words, if you are McAfee Internet Security, you most likely are not going to produce a document about the top 10 most effective ways to set up a phishing site, even though it would get a ton of links.

  4. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  5. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Whilst we know it's important to understand the basics, we will also be covering more advanced tips, tools, and techniques to appeal to the more experienced Internet marketer. SES conferences have been known to expand attendees' knowledge on search...

  6. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    It actually functions as a "recursive name server, providing domain name resolution for any host on the Internet. In layman's terms, however, if it walks like a duck and you lose 50 percent of your business overnight, then go ahead and use the word...

  7. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The revolution of the Internet is that it made the distribution of content by any person much easier and almost barrier free. Like any other marketing activity it has nuances that are important to understand and master, especially when measuring...