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  1. What is SEM? Depends on Who You Ask

    A form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). Those in the Internet marketing industry probably think mostly PPC. I think most look at it as some sort of Internet...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. By trying different combinations of keywords that are important to my business you can find...

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Seventeen of top 20 internet retailers. The power to collaborate with other business units across a company and its teams when working on campaigns, so efforts are streamlined. A business-to-business (B2B) company we spoke to has a diverse customer...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    The difference between a hapless testing plan and a clear map to winning the Internet through CRO all comes down to the quality of your insights and knowing how to use them. The basic Internet math of "traffic * conversion rates = conversions" goes...

  5. Social Media Monetization in a 'Mobile First' World

    True, they are all in various phases of transition towards mobile as the dominant medium for consumption, but their networks were all built around a fixed Internet experience. Linkedin also introduced their Sponsored Content ads, and while its...