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  1. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Yahoo Shine: We recently unveiled several new digital magazines that dive deeper into the topics our users have come to love on Yahoo Shine and offer unique advertising opportunities for brands. The Toolbar is still available for Firefox and...

  2. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online advertising by businesses and brands unable to "pay to play. In realistic terms, most businesses and brands may view this as a fight...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    At SES Atlanta, you'll learn valuable strategies and tactics from the top practitioners and brands that you can start implementing the very next day. Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues...

  4. What is SEM? Depends on Who You Ask

    When an industry can't come to common consensus about what a high-profile term really means, how can the business and brands shopping for, purchasing, and relying upon the performance of, these services possibly make informed decisions?

  5. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    We don't need big brands taking the exact same approach and creating completely disposable content ad nausem. For brands, the value in content generation is in the long term – searches over months and years building up to be a large portion of your...

  6. Social Media Monetization in a 'Mobile First' World

    Social brands such as Instagram, SnapChat, and Vine are all recent examples of mobile-first success stories, which represent an evolution in social media by focusing on the single core utility of capturing and disseminating interesting content...

  7. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    "From the days of cave men writing on the walls, brands have been creating stories to sell their product and form a connection. You might expect that, as the Internet becomes increasingly saturated, the ROI that companies can expect from their...