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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Seventeen of top 20 internet retailers. The history of the customer's engagement with your brand. What channels your customers are engaging in with your brand. The capacity to deliver a personalized experience to the customer based on a brand's...

  2. So... You Think SEO Has Changed?

    Content marketing was here before the Internet and has been doing well ever since. In the early days, before social media was such a huge part of the Internet experience, aligning your PPC program with your SEO program was crucial.

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    The difference between a hapless testing plan and a clear map to winning the Internet through CRO all comes down to the quality of your insights and knowing how to use them. The basic Internet math of "traffic * conversion rates = conversions" goes...

  4. 4 Critical Elements of a Successful Content Marketing Team

    For as long as the Internet is viable and consumer searches are mediated by search engines, SEO as a discipline will continue to evolve and be relevant. In addition to these tactics, you're looking for experienced professionals who understand...

  5. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Each and every internet transaction has a local connection, via the user on a device tied to a geo-coordinate. Basically, wherever your consumer is – whatever device they're on – you need to be there when they are displaying intent and searching...

  6. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    The Internet has brought all corners of the world closer together and consequently fostered an era of connectivity. It's the internet age; there are forums for everything. By monitoring (her own) forums, Smarty created a free service that has built...