Syndicate: The "build it and they will come" philosophy doesn't work on an Internet with more than 500 million active domain names. Any activity that broadcasts your message, your brand, and builds real community discussion will ultimately support...
A significantly improved ability to prove the impact of digital advertising means that branding ad dollars can be expected to continue to shift to the Internet. Brand trust. TV has historically controlled the lion’s share of ad budgets, primarily...
What's worse is following those two steps in such a way that makes the Internet a worse place for the average reader or user. Keeping that in mind, you can build some killer links that hold up to algorithm changes and make the Internet a better...
B2B marketing on the Internet is all about three key components: Online reputation, Thought-leadership and a Strong Online Brand. The online brand that will be delivered in social must align with a B2B organization's brand promise, mission, and...
Social PR lessons to be learned for Facebook community managers and brands can come from some not so recent, but not so distant Internet entrepreneurs like Zappos CEO Tony Hsieh, author of the book “Delivering Happiness: A Path to Profits, Passion...
This is not really surprising, considering how the explosion of the internet and digital media has revolutionized the definition of journalism. One wrong pitch and your company can be plastered all over a big media site, leaving a brand reputation...
As an example, in the run up to Valentine’s Day, the Internet was overflowing with mushy articles, marketers flogging the usual chocolates, jewelry and flowers, and it seemed like everyone had romance on their mind.
Former Google CEO shares vision in tech treatise (AP) provides a look at Schmidt's "exploration into the opportunities and challenges that lie ahead as the lines blur between the physical world around us and the virtual realm of the Internet.
RG: There is no question that search and social are in complete balance in the Internet universe. This philosophy is the foundation of original Internet culture. The foundation for RTM was created by Regis McKenna back in 1995, and while his...
Percent of Time Spent Online is on Social Networking – Experian Marketing ServicesIf Internet usage were a clock, it'd look like this in the U.S. What it Means to Your Personal Brand When You Connect on LinkedIn – Fast CompanyBefore you accept that...
By 2014, users will access the Internet on mobile devices more than on desktops and laptops. Increasingly, your audience is spending time interacting with your brand on mobile devices every year. How Often the App is used by Visitors: Visitor...
Predictions are that global online video advertising spend will rise to $10 billion by 2015, with Internet ad spend expected to account for 59 percent of the growth in total ad spend between 2012 and 2015.
It's also the beginning of a new era in how you approach Internet marketing. The Google suggest feature is a funny thing – funny, as in majorly sucks if your brand is being hammered by the suggestions.
A structured citation is a mention of your business' NAP (business name, address, phone number) on an IYP (Internet Yellow Pages) or directory website (e.g. If you're a small local business, having a Google+ Local profile is imperative to putting...
Google's Eric Schmidt warns of 'dangerous period for the internet' in Burma – The Verge Infographic: How to Drive Better Brand Engagement on Twitter – Yahoo Advertising Solutions Your brand has the opportunity to broadcast to the 800 million...
With an unmanageable amount of noise on the Internet and ecommerce forcing many brick-and-mortar retail locations to shrink, digital marketing is the differentiating factor for staying competitive, whether they are online-only or not.
How you specifically monitor your team and provide regular feedback is up to you, but know that this monitoring process is essential in creating a team that doesn't goof around on the Internet all day or spend hours crafting that one perfect email.
In the jam-packed Next Generation Site Architecture session at SES New York last week, moderated by Chris Boggs (@boggles), CMO, Internet Marketing Ninjas, and speakers Patrick Branigan (@pbranigan), Art Director/Lead Designer, Overit, and Bryson...
New York Internet Marketers The creation of content in whatever form, be it books, music, images, video, apps or games for the purposes of marketing and increasing your exposure, profits and brand is far from a new one.
This morning I caught up with Duane Forrester from Bing as he prepared to kick off the Reykjavik Internet Marketing Conference (RIMC), a two-day boot camp in Iceland featuring content focusing on search and social.
