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  1. Social Customer Service Secrets to Avoid Negative Search Results

    As a means to minimize the chances of exploding a can of bad publicity worms over the Internet, take complaints offline as quickly as possible. We do a Google search before buying from a brand — what do people really think?

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    In other words, if you are McAfee Internet Security, you most likely are not going to produce a document about the top 10 most effective ways to set up a phishing site, even though it would get a ton of links.

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Recent figures released by the United Nations revealed that the world will have nearly 3 billion Internet users by the end of 2014. As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in...

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    As that same user browsers the Internet, you can serve them remarketing display ads encouraging a conversion Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product).

  5. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile Exceeds PC Internet Usage for First Time in History In early 2014, the landscape in which businesses operate changed forever when Internet usage on mobile devices exceeded PC usage. It has taken considerable time for businesses and brands to...