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  1. Social Customer Service Secrets to Avoid Negative Search Results

    As a means to minimize the chances of exploding a can of bad publicity worms over the Internet, take complaints offline as quickly as possible. Scott uses the example of Costa Rica Expeditions, a Central American ecotourism company.

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    It can often happen if a browser is out of date, like Internet Explorer, for example. The company wanted to find out what percent of traffic that was showing direct was actually from SEO efforts. Keyword-based optimization is now intent-based...

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Seventeen of top 20 internet retailers. The power to collaborate with other business units across a company and its teams when working on campaigns, so efforts are streamlined. A business-to-business (B2B) company we spoke to has a diverse customer...