A TV viewer (sometimes referred to herein as a user) has access to a computer, set top box, smart phone or other Internet-connected electronic device, while he or she is viewing TV content. Occasionally, such a TV viewer executes search queries on...
This important law outlines how websites are supposed to handle content in light of the growing free market that the Internet represents. Cats and Dogs sued the company along with a few other plaintiffs.
As a means to minimize the chances of exploding a can of bad publicity worms over the Internet, take complaints offline as quickly as possible. Scott uses the example of Costa Rica Expeditions, a Central American ecotourism company.
It can often happen if a browser is out of date, like Internet Explorer, for example. The company wanted to find out what percent of traffic that was showing direct was actually from SEO efforts. Keyword-based optimization is now intent-based...
You have loads of content possibilities, and an exceptionally passionate, loyal, and very Internet-savvy audience. Local SEO is something that doesn't always get prioritized when a company doesn't actually do business locally, but it's still a good...
Effective personas are based on attributes that can't be found by researching simple demographics, nor by simply perusing the Internet. It won't be long before everyone in the company uses those names when referring to a user.
Internet marketing company Portent recently put together a test, which was based on data from 16 e-commerce sites. You've never heard anyone say that the bird that slept in and was late to the field got the worm.
Basecamp: You can't skip a rock through Internet waters without hearing about Basecamp – and for good reason; it's superb online project management. Yammer: Is your company large enough to warrant its own social network?
Lisa Hughes, a New York-based content marketer for UK apparel company British Outfitters, was on the phone with Tim, the company's PR head. Lisa began to explain, "Before the Internet, people got their news primarily through newspapers, TV, and...
For instance, Proflowers is one of the most successful ecommerce sites on the Internet and it doesn't have a shopping cart. This is an opportunity to embed your company's knowledge of the task to aid the user.
Seventeen of top 20 internet retailers. The power to collaborate with other business units across a company and its teams when working on campaigns, so efforts are streamlined. A business-to-business (B2B) company we spoke to has a diverse customer...
Ian Lurie, Chairman and Principal of Seattle-based marketing company Portent, revealed today his company received a manual spam action notice for unnatural links from Google. It could be because one of his ex-client's sites was hacked, resulting in...
Content marketing was here before the Internet and has been doing well ever since. In the early days, before social media was such a huge part of the Internet experience, aligning your PPC program with your SEO program was crucial.
Someone has to create something of value on the Internet! What a horror the Internet would be! You may find you improve your results dramatically – all without sacrificing your brand or making the Internet a worse place.
URL shortener Bitly and search and social software company Moz have announced a partnership in which Bitly will power Moz's tools to "discover, score and display inbound links from across the Internet.
This kind of automated script is the worst kind of abuse, and is a direct result of scaling a link building tactic, poisoning the Internet well. Promote positive attention to your company's developments.
We nominated roughly 10 articles from 10 different categories, which ranged from general, all-purpose topics (like "our niche" technology-oriented articles) to categorical subsets in the niche (like how PPC is a subset of Internet marketing).
Internet users watched 36.2 billion online content videos in January 2013, while the number of video ad views reached 9.1 billion. Internet audience viewed online video last month, up from 83.5 percent for the same month a year ago.
Moz is a subscription-basedcompany with a large and loyal following. You might expect that, as the Internet becomes increasingly saturated, the ROI that companies can expect from their content will slowly decrease.
The Internet is awash with content ideation and best practice for creating and distributing content. Audience centric content culture starts with what the audience wants and can then be matched to what your company can offer them.