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  1. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    A significantly improved ability to prove the impact of digital advertising means that branding ad dollars can be expected to continue to shift to the Internet. It puts digital advertising on a level playing field with TV in that both are now based...

  2. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    The Internet is touted by many to be, of necessity, free and open – invulnerable to tampering, censorship, or control by any single entity. I also pointed out that the amount of information that's available on most of us that frequent the Internet...

  3. Key Factors to Effective Competitive Analysis as a Small Business

    After all, you have to compete with the big boys that have already established names in their markets and have their Internet marketing programs in place. Keywords are a colossal part of any Internet marketing campaign, and as a small business it...

  4. Bing It On Challenge Goes Directly to Google ... Kansas

    The Bing it On Challenge has apparently left Google's backyard of San Francisco and have taken the Bing it On Challenge to the front lines of Google's quest to bring speedy Internet to the masses. Based on a comparison of web search results pane...

  5. Google, Twitter, LinkedIn Earn Top Ratings on Data Privacy

    We are also seeing a shift that we hope will be adopted across internet companies more broadly: two Internet companies — Google and Microsoft — have published figures regarding National Security Letters, secretive government demands for user...

  6. International Expansion: Break Down Barriers With Google+ Hangouts

    In other words, it is a VoIP service allowing you to talk through the Internet. Then all three of you – you the English speakers, your clients the Japanese speakers, and the translator – can communicate easier without having to rely on the sub-par...