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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    This important law outlines how websites are supposed to handle content in light of the growing free market that the Internet represents. The owners of the Santa Barbara, Calif.based Cats and Dogs animal hospital reported what now seems like a bad...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    As a means to minimize the chances of exploding a can of bad publicity worms over the Internet, take complaints offline as quickly as possible. The membership-based online retailer has done an unbelievable job at creating an army of brand advocates...

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    It can often happen if a browser is out of date, like Internet Explorer, for example. Keyword-based optimization is now intent-based optimization, Kasteler said. During keyword research, instead of just a long list of individual keywords, they’re...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Recent figures released by the United Nations revealed that the world will have nearly 3 billion Internet users by the end of 2014. As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in...

  5. Remarketing Across Ad Exchanges With DoubleClick Search

    As that same user browsers the Internet, you can serve them remarketing display ads encouraging a conversion Because you're remarketing based on users search query, down to the keyword-level in DS, you can leverage a number of signals.

  6. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    There are many reasons why a user would find Sibir useful and necessary when searching the Internet. Then the search engine sifts through the billions of photos on the Internet to select only images that contain the same visual phrases as the photo...

  7. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Internet Would No Longer Offer Level Playing Field On May 15, the Federal Communications Commission (FCC) voted in favor of the preliminary proposal that will allow "fast lanes" on the Internet. Proposed rules would require that ISPs (Internet...

  8. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    It actually functions as a "recursive name server, providing domain name resolution for any host on the Internet. So basically, the new method clusters sites that may be identical or nearly identical and then based on whether or not a page is...