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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Recent figures released by the United Nations revealed that the world will have nearly 3 billion Internet users by the end of 2014. As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    As that same user browsers the Internet, you can serve them remarketing display ads encouraging a conversion Because you're remarketing based on users search query, down to the keyword-level in DS, you can leverage a number of signals.

  3. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    There are many reasons why a user would find Sibir useful and necessary when searching the Internet. Then the search engine sifts through the billions of photos on the Internet to select only images that contain the same visual phrases as the photo...

  4. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Internet Would No Longer Offer Level Playing Field On May 15, the Federal Communications Commission (FCC) voted in favor of the preliminary proposal that will allow "fast lanes" on the Internet. Proposed rules would require that ISPs (Internet...

  5. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    It actually functions as a "recursive name server, providing domain name resolution for any host on the Internet. So basically, the new method clusters sites that may be identical or nearly identical and then based on whether or not a page is...

  6. What is SEM? Depends on Who You Ask

    Those in the Internet marketing industry probably think mostly PPC. A form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). I think most look at it as some sort of Internet...