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  1. 10 Shocking Facts About Content Marketing Today

    Virtual conferences, videos, and research reports are among some of the most popular ones, and they may be worth incorporating into your own strategy. For this reason, marketers need to continue to place value in their email marketing campaigns, as...

  2. The Role of #Hashtags in Social Media and Search

    One of the most effective tools to view the life of a hashtag through links, tweets, photos, videos and people (influencers) across the web is Topsy.com. Hashtags are extremely useful in identifying the frequency and reach of topics, discussions...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Analytics In-Product Help Videos In-product help videos are now available throughout the GA interface, available to explain, expand and guide users through proper implementation and reporting. The emphasis of metrics over the entire data set...

  4. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    I think what Contently, BuzzFeed, Mashable, and others are doing in the space - having articles/posts/videos created that meet stringent editorial criteria while serving a purpose for the brand - is still very early in the game," said Amy Vernon...

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    People are changing the way they consume media, mixing their live TV watching with recorded shows and internet videos, and interacting with multiple screens. Kalkman and Dutton manage a multitude of marketing channels, from television to print to...