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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The importance of the medium is the access it provides to audience. Perhaps the message wasn't aligned with the audience or maybe the distribution channel was the wrong one? Content marketing is a marketing technique of creating and distributing...

  2. Digital Data Trends – Search, Social, & Content Fusion

    Identifying what content engages with your digital audience is the key to driving efficient, and scalable, integrated marketing campaigns. I managed to attend a standing-room only session, where Jim Yu from BrightEdge and Benu Aggarwal from...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Just because you think your audience might like it, you must think about what others will think," he said, also referencing the recent Stephen Colbert issue, where an inside joke from the show which mocked the racism of the Washington Redskins...

  4. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    The best way to reach an audience is through a good, quick laugh and Zuckerberg didn't disappoint during her introduction. The Internet of Everything The new ClickZ Live conference series kicked off in New York this morning with a keynote from...

  5. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Everyone has heard that mobile is the future – this report helps to benchmark your mobile audience, today. In this example, Chrome and Internet Explorer seem to be doing OK but Safari has a noticeably higher bounce rate, so you might want to look...