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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Here are three areas of opportunity in audience targeting that marketers should be investigating. As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in more advanced targeting methods.

  2. 10 Shocking Facts About Content Marketing Today

    For this reason, marketers need to continue to place value in their email marketing campaigns, as well as the content that they are distributing to their target audience. Even if your target audience primarily uses Facebook or Twitter, it's a good...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The importance of the medium is the access it provides to audience. Perhaps the message wasn't aligned with the audience or maybe the distribution channel was the wrong one? Content marketing is a marketing technique of creating and distributing...

  4. Digital Data Trends – Search, Social, & Content Fusion

    Identifying what content engages with your digital audience is the key to driving efficient, and scalable, integrated marketing campaigns. I managed to attend a standing-room only session, where Jim Yu from BrightEdge and Benu Aggarwal from...

  5. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Just because you think your audience might like it, you must think about what others will think," he said, also referencing the recent Stephen Colbert issue, where an inside joke from the show which mocked the racism of the Washington Redskins...

  6. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    The best way to reach an audience is through a good, quick laugh and Zuckerberg didn't disappoint during her introduction. The Internet of Everything The new ClickZ Live conference series kicked off in New York this morning with a keynote from...

  7. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can also see the type of audience visiting the site and similar sites that you can analyze. Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing.