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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Once you have a good idea that you think will resonate with your target audience, provide value, and hopefully attract some relevant backlinks, the content then needs to be created. It answers the question: "What are we going to produce that people...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Here are three areas of opportunity in audience targeting that marketers should be investigating. As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in more advanced targeting methods.

  3. 10 Shocking Facts About Content Marketing Today

    For this reason, marketers need to continue to place value in their email marketing campaigns, as well as the content that they are distributing to their target audience. Even if your target audience primarily uses Facebook or Twitter, it's a good...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The importance of the medium is the access it provides to audience. Perhaps the message wasn't aligned with the audience or maybe the distribution channel was the wrong one? Content marketing is a marketing technique of creating and distributing...

  5. Digital Data Trends – Search, Social, & Content Fusion

    Identifying what content engages with your digital audience is the key to driving efficient, and scalable, integrated marketing campaigns. I managed to attend a standing-room only session, where Jim Yu from BrightEdge and Benu Aggarwal from...