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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Small business owners don't have the luxury of being wrong. Small businesses that are just starting online marketing distrust the newness and complexity of the Internet. But small business owners know they have very little room for missteps.

  2. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    The Bay Area Internet Marketers Meetup, a group of small business owners, consultants, coaches, and independent professionals; Here are the answers from Jonah Stein, organizer of the San Francisco Marketing Professionals, Murray Newlands, organizer...

  3. Scamworld? How The Verge Wrongly Smeared All Internet Marketers

    I give you credit for trying to qualify and temper your sweeping, inaccurate generalization with this: “There is another, legitimate form of 'Internet Marketing' which operates much more closely to a traditional marketing business, but men like...

  4. How Local Small Businesses are Evolving Their Online Marketing Strategies

    I’m not particularly tech savvy, and besides, we built our business by word of mouth, so I never thought we needed something like the Internet,” Harter said. SEO experts are happy to tell small business owners how to improve their visibility on the...

  5. SEMPO Tells Government: Don't Censor Search Engines

    Think about all the forms of information that used tobe very difficult to access, but which are now at your fingertips, empowered not only by the search engines themselves but also by the cooperation of the information's owners: publishers,federal...

  6. Search Marketing Thought-Leadership Recap, May 2010

    The Small Business SEM Survival Guide by Rob Chant Lib Dems' View: How Much of an Internet General Election Has it Been? SEO Link Building is Just Like Business Development by Eric Enge Expand Your PPC Reach With Google's Interest-Based Advertising...

  7. SearchDay | 3 Keys to a Successful Web Presence

    How SMBs Can Optimize their Social Networking Time, Part 1 SEW EXPERTS: LITTLE BIZ Many small business owners know that there's benefit to be had from social networking; the challenge is not spending all of your time Twittering away when you have...

  8. Local Search Tactics for Tough Economic Times

    In tough economic times, small business owners tend to be better at targeting their marketing and advertising expenditures to tangible sales results more so than the large brands. However, small business owners skillfully micromanage budgets and...

  9. Where's The ROI?

    Even the most negative and non-Internet-savvy business owners can't argue with numbers that lead to bigger bank accounts. When I talk to small business owners who aren't taking advantage of the Web, their skepticism is palpable.