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  1. SearchDay | Writing Sales Copy for Conversions

    Changing your approach to writing can often lead to a double-digit increase in conversion rates. E-mail Marketing Tips for Small Business LITTLE BIZ Any well-rounded Internet marketing campaign must include a strong e-mail marketing campaign.

  2. SearchDay | Killer PPC Ads: The Final Word

    Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. I'm Google, And I've Just Found.The Internet Posted by Nathania Johnson Sep 8, 2008 A new patent...

  3. PPC Advertising: Art or Science?

    My agency regularly achieves CTRs and conversion rate of between 5 and 6 percent -- and double-digit rates for both are not uncommon, even for non-brand campaigns. Written in 1898, before the Internet, television, or radio, it's one of the first...

  4. Newspapers Bleed Red Ink: Death by Internet

    For newspapers, 2008 is shaping up as their worst year on record, with a double-digit drop in advertising revenue raising serious questions about the survival of some papers and the solvency of their parent companies.