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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Ninety percent of consumers who have interacted with a brand on social media are likely to recommend that brand, with 83 percent willing to try the brand themselves according to a study conducted by the Internet Advertising Bureau.

  2. Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

    Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau (IAB). How did mobile ad revenue stack up against all Internet ad revenue in the U.S.in 2012?

  3. Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report]

    Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't even include mobile search ads in the Internet Advertising Bureau's 2012 report.

  4. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    SEMPO’s letter states they understand “the FTC's Consumer Protection Bureau is now looking closely at the issue. In addition, SEMPO has offered “valuable insight and background to the Consumer Protection Bureau, both on the topic of a search engine...

  5. Failure to Comply: Judge Orders Google to Reveal Paid Media Relationships

    Chamber of Commerce, the Interactive Advertising Bureau, and Creative Commons. The Court is concerned that the parties and/or counsel herein may have retained or paid print or internet authors, journalists, commentators or bloggers who have and/or...

  6. How Big Data is Fundamentally Changing Local Search

    Several of the forward-looking legacy players in the local search field, including Google, Yelp, Citysearch (via CityGrid) and several Better Business Bureau’s (e.g. The Internet (and search in particular) has come to dominate the manner in which...

  7. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    The leisure travel industry spends $1.8 billion annually in online advertising, with 46 percent allocated to search advertising, according to the Internet Advertising Bureau (IAB). In this second example from the report, we can see that a hotel...

  8. Top Level Trends of SEM Worldwide in 2010 and 2011

    The industry is growing fast, organizations such as Search Engine Marketing Professional Organization, Interactive Advertising Bureau, and Web Analytics Association have all been working hard to establish standards and best practices in...