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Internet Advertising Ad Spending

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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    With the extensive mobile Internet usage throughout the country, mobile advertising is a great strategy for the massive amount of Indian startups. It was projected that 5 million tablets would be purchased in 2013 and that about 67 million...

  2. Foursquare Self-Serve Ads Now Open to All Local Businesses

    Ads appear when users first open the Foursquare app; they may see an ad based on their usage, location and history. The ad creation process is relatively straightforward. We've had over a million ad impressions during the private beta, and that was...

  3. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    Mobile ad spending needs some context to understand its potential, and Mary Meeker's annual Internet bible offers exactly that. In 2011 we spent 10 percent of our media time on our mobile devices, but the medium attracted only 1 percent of ad...

  4. YouTube Now Gets More Than 1 Billion Unique Visitors Every Month

    And all of the Ad Age Top 100 brands are now running campaigns on YouTube. This generation is defined by the Internet, mobile, and social – consuming content when and where they want. Nearly one out of every two people on the Internet visits YouTube.

  5. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Major holiday retailers such as Sears, HSN, Macy’s, and Neiman Marcus have all allocated a significant amount of their budget to Internet advertising, and the chart below displays the number of ads that are being employed for each merchant.

  6. Google Plans to Combine Mobile & Desktop Ads

    In his opening statements, Page introduced an idea that came up again and again throughout the call: Internet users don’t really want a different experience on mobile devices than on their desktop computers.

  7. Holiday Season Search Trends of Top U.S. Retail Brands

    But do these two use any other sort of method of Internet advertising? Could it be that their health-conscious product lines are too good for Internet advertising, or they just don’t allocate any budget to Internet marketing?

  8. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    But few have parlayed their flair for instruction, talent for design, and penchant for entrepreneurship into a successful Internet business like Staci Perry of verypink.com. Heavy social engagement and viral reposts add even further value to the...