Beckman went on to mention that 50 percent of Internet users perform a search in response to a display ad; however, advertisers typically separate display and search efforts since they use them for entirely different purposes (i.e.for branding and...
According to Cisco, consumer online traffic (vs.business) accounts for 91 percent of all Internet traffic, 77 percent of mobile data traffic, and 80 percent of managed IP traffic. Forty-six percent of Internet users post original photos and/or...
Internet audience viewed online video. As the interest for native advertising continues to grow, AOL is helping "brands become publishers. But the rising tide is lifting AOL's boat more than others. Top 10 Video Content Properties by Unique Viewers
A significantly improved ability to prove the impact of digital advertising means that branding ad dollars can be expected to continue to shift to the Internet. When it comes to digital advertising, we often spend our time pouring over data in...
The Internet accelerated these platforms even further, fueling multi-billion dollar businesses like SAP, IBM and Oracle. For any successful organization that relies on the Internet for leads and sales, marketing automation stands to increase...
The Internet is touted by many to be, of necessity, free and open – invulnerable to tampering, censorship, or control by any single entity. I also pointed out that the amount of information that's available on most of us that frequent the Internet...
B2B marketing on the Internet is all about three key components: Online reputation, Thought-leadership and a Strong Online Brand. The obvious opportunities in using LinkedIn as a marketing tool include personal branding for executives, sales...
Former Google CEO shares vision in tech treatise (AP) provides a look at Schmidt's "exploration into the opportunities and challenges that lie ahead as the lines blur between the physical world around us and the virtual realm of the Internet.
In other words, it is a VoIP service allowing you to talk through the Internet. Then all three of you – you the English speakers, your clients the Japanese speakers, and the translator – can communicate easier without having to rely on the sub-par...
Percent of Time Spent Online is on Social Networking – Experian Marketing ServicesIf Internet usage were a clock, it'd look like this in the U.S. A few reports on mobile advertising and usage. Google search manipulation starves some websites of...
Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't even include mobile search ads in the Internet Advertising Bureau's 2012 report.
Predictions are that global online video advertising spend will rise to $10 billion by 2015, with Internet ad spend expected to account for 59 percent of the growth in total ad spend between 2012 and 2015.
For all the hype about Google Glass, not much has been said about how it's going to change Internet marketing. Could it be that for all our gadget drool, we're overlooking what could be the biggest Internet marketing explosion of the decade?
Shodan: The scariest search engine on the Internet – CNNMoneyNothing connected to the Internet is off limits to Shodan, which collects information on servers, webcams, iPhones, routers, traffic lights, control systems, security cameras and much more.
Google's Eric Schmidt warns of 'dangerous period for the internet' in Burma – The Verge After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in...
That's because a caller will often answer this question with "the Internet. How can you really trust a user to tell you if they found your product in a less-sexy medium (like that 1 a.m.infomercial), especially when people so frequently carry an...
Segueing from the usual formatted descriptions of a company’s mission statement, Sean Cohan stated that Internet Marketing Ninjas was a “funky, delicious, most wonderful full-service internet marketing company.
This generation is defined by the Internet, mobile, and social – consuming content when and where they want. Nearly one out of every two people on the Internet visits YouTube. Gunnard Johnson, Google's Advertising Research Director, posted a...
The speakers note that the Yahoo Bing Network has 45 million unique searchers that don't use Google, and are likely to spend 22 percent more online than the average Internet searcher in the U.S. Three sessions featured at this year's SES New York...
Internet audience who viewed online video in August 2012. Internet audience viewed online video in February 2013, compared to 87.3 percent of the U.S. Internet users watched 37.7 billion online content videos, while video ad views totaled 9.5 billion.
