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  1. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    A significantly improved ability to prove the impact of digital advertising means that branding ad dollars can be expected to continue to shift to the Internet. When it comes to digital advertising, we often spend our time pouring over data in...

  2. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    The Internet is touted by many to be, of necessity, free and open – invulnerable to tampering, censorship, or control by any single entity. I also pointed out that the amount of information that's available on most of us that frequent the Internet...

  3. International Expansion: Break Down Barriers With Google+ Hangouts

    In other words, it is a VoIP service allowing you to talk through the Internet. Then all three of you – you the English speakers, your clients the Japanese speakers, and the translator – can communicate easier without having to rely on the sub-par...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Percent of Time Spent Online is on Social Networking – Experian Marketing ServicesIf Internet usage were a clock, it'd look like this in the U.S. A few reports on mobile advertising and usage. Google search manipulation starves some websites of...

  5. Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report]

    Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't even include mobile search ads in the Internet Advertising Bureau's 2012 report.