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  1. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    How many paid search clicks are occurring right now from younger web users that have no idea that those listings are advertisements? I learned that if you post something on the internet now, it can show up in your life six years from now when you...

  2. Consumers Spend 20-30% of Time Online in Social; Ad Tolerance Improving [Study]

    Though roughly one-third of social media users find ads on social networking sites more annoying than other types of Internet advertisements, research suggests there are opportunities for marketers to engage with consumers via social media.

  3. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    Search marketing industry association SEMPO has appealed to the FTC for a review and revision of the 2002 guidelines for search engine disclosure of paid advertisements in search results. The FTC has not officially announced a review of the...

  4. Holiday Season Search Trends of Top U.S. Retail Brands

    Whole Foods has only nine advertisements on Facebook total with average monthly impressions at 108,000. With 33 advertisements total and eight landing pages, the two McDonald’s advertisements below focus on both the career aspect of the company...

  5. Google Told to Fix 4 Areas in Search, Advertising to End Antitrust Inquiry

    Our third concern relates to agreements between Google and partners on the websites of which Google delivers search advertisements. Search advertisements are advertisements that are displayed alongside search results when a user types a query in a...

  6. Google’s Human Trafficking Ad Policy Questioned

    Two lawmakers are concerned about human trafficking advertisements appearing on Google. In a letter to CEO Larry Page, they are requesting Google share its policy for sexually exploitative advertisements and how it ensures those policies are followed.

  7. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    One of my biggest concerns under SOPA is that it would create a private cause of action for anyone who might feel that their copyright has been infringed, and allow them to contact advertisers and payment processors for the site they claim is...

  8. Google ‘Search Plus’ and Our Ever Decreasing Circles

    As far back as 2009 data studies such as a Nielsen report put recommendations from known contacts and consumer opinions way, way ahead of search engine advertisements. For years, people have relied on Google to deliver the most relevant results...

  9. Does Google's Opt Out Widget Have Teeth?

    Advertising companies that are members of the Network Advertising Initiative (NAI) already let you opt out of tracking for the purposes of personalizing advertisements, and many online advertisers and trade associations have also joined a major...

  10. Display Advertising Views Have 'Positive Impact' on Consumer Behavior

    In a period of about 10 minutes of web surfing, how many advertisements would you say that you see? You sell mp3 players and have decided to invest in display advertisements. While click-through rates (CTRs) and search is easily quantifiable...