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  1. Social Customer Service Secrets to Avoid Negative Search Results

    If you are going to collect a customer’s email address, the least you can do is provide more than just special prices and discount offers. As a means to minimize the chances of exploding a can of bad publicity worms over the Internet, take...

  2. How to Solicit Feedback from Prospects and Customers

    In this case, unless he has forgotten our names or mailing address, no news almost certainly is good news: he's having too good a time to bother telling us about it. Once I have an email address, mailing address or phone number, I'm tempted to...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Need help getting your competitor's IP address? The concept of this strategy is to hide your ads from the competition by blocking their IP address or if you know where they are located geo-target them with your non-performing ads.

  4. Task Analysis: The Key UX Design Step Everyone Skips

    For instance, while everyone else is relying on a shopping cart to address the other tasks in a typical shopping domain, you may find that your shoppers need a wish list with comparison tools. For instance, Proflowers is one of the most successful...

  5. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    Let's address it point for point. What a horror the Internet would be! Someone has to create something of value on the Internet! You may find you improve your results dramatically – all without sacrificing your brand or making the Internet a worse...

  6. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Implement localized schema markup (e.g.proper itemprop for local business name, address, and phone number) Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data aggregators...

  7. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Email marketing amplifies all other activities as users are brought back after an email address is captured via PPC, SEO or social media. Small businesses that are just starting online marketing distrust the newness and complexity of the Internet.