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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Is it the promotion activity that failed? If a campaign failed to deliver the appropriate results, it's easy to blame the promotional activity rather than to evaluate all four components to truly attribute the success or failure of the campaign to...

  2. The Role of #Hashtags in Social Media and Search

    Keep in mind that Facebook isn't as transparent with hashtag activity, and LinkedIn doesn't yet recognize hashtags. Everything on the Internet is forever. It pays to put a little effort into selecting the hashtag(s) you will use to communicate online.

  3. Fake Online Reviews Cost 19 Companies $350,000

    The fact that New York is cracking down on those who are soliciting and creating fake reviews should be a wake-up call to many marketers who may have engaged in this type of activity. While this was only New York, businesses in other states who...

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    To test the value of online viewership and activity, OTRD reallocated 20 percent of their summer "Come See For Yourself" campaign investment to YouTube TrueView video ads. We know the web is the number one source of information with 85 percent of...

  5. Google Under Fire Again for Providing Easy Access to Prescription Drugs

    Google is allowing illegal prescription drug activity online and profiting from it, according to a report by USA Today. It came to light that Google was aware of the activities all the way up to CEO Larry Page, and one con man who profited from the...

  6. Google Penguin 2013: How to Evolve Link Building into Real SEO

    They fail to see that SEO in 2013 is now integral to online marketing and no longer a standalone activity. Any activity that broadcasts your message, your brand, and builds real community discussion will ultimately support SEO, and should be...