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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact same TV that person had in his or her shopping cart but didn’t purchase. Advertisers should monitor consumer activity across their...

  2. China Blocks Google Ahead of Tiananmen Square 25th Anniversary

    As early as last Friday, Google reported slower levels of activity from China. In 2013 there were issues with users searching "dangerous keywords," which led to them being kicked off the Internet. How would you response if you began losing access...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Is it the promotion activity that failed? If a campaign failed to deliver the appropriate results, it's easy to blame the promotional activity rather than to evaluate all four components to truly attribute the success or failure of the campaign to...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Competitor Alerts to Monitor Search Activity and Changes This is especially important for ecommerce companies as promotions can be a daily activity. Internet Marketing is getting more and more competitive and if you want to run profitable campaigns...

  5. The Role of #Hashtags in Social Media and Search

    Keep in mind that Facebook isn't as transparent with hashtag activity, and LinkedIn doesn't yet recognize hashtags. Everything on the Internet is forever. One blogger recently ranted in a blog post about how the hashtag is ruining the English...

  6. Fake Online Reviews Cost 19 Companies $350,000

    The fact that New York is cracking down on those who are soliciting and creating fake reviews should be a wake-up call to many marketers who may have engaged in this type of activity. While this was only New York, businesses in other states who...