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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Competitor Alerts to Monitor Search Activity and Changes This is especially important for ecommerce companies as promotions can be a daily activity. Internet Marketing is getting more and more competitive and if you want to run profitable campaigns...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Once marketers enable click-to-call functionality, it's crucial to track this activity and analyze these calls. Driving Mobile App Activity Through Social Ads The adoption of Internet-enabled mobile devices, both smartphones and tablets, has...

  3. The Role of #Hashtags in Social Media and Search

    Keep in mind that Facebook isn't as transparent with hashtag activity, and LinkedIn doesn't yet recognize hashtags. Everything on the Internet is forever. One blogger recently ranted in a blog post about how the hashtag is ruining the English...

  4. Fake Online Reviews Cost 19 Companies $350,000

    The fact that New York is cracking down on those who are soliciting and creating fake reviews should be a wake-up call to many marketers who may have engaged in this type of activity. While this was only New York, businesses in other states who...

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    To test the value of online viewership and activity, OTRD reallocated 20 percent of their summer "Come See For Yourself" campaign investment to YouTube TrueView video ads. People are changing the way they consume media, mixing their live TV...