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  1. International Expansion: Break Down Barriers With Google+ Hangouts

    So why do you want to use Google+ hangouts as part of your international strategy? You may want to consider building out an international presence to help your business grow for many years to come, but it isn't always easy – you have to deal with...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites – U.S.and international – image traffic is down 63 percent on average, with some verticals (e.g. A Private Terminal – WiredLarry Page, Sergey Brin, and...

  3. Using Web Analytics for PPC Optimization: Advanced Techniques

    Let’s say you’re an international advertiser, and you’ve created distinct campaigns for each country or region, like this: In the early stages of vacation rental shopping, people might start out by searching for really broad keywords like “summer...

  4. AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels

    The only bigger news would be if Viacom International announced that it was dropping its suit against YouTube for copyright infringement and would be putting all of Viacom's programming, including “SpongeBob SquarePants” and “The Daily Show”, on...

  5. How to Launch an English Only Global Search Marketing Campaign

    The most success in an English-only strategy fits well in industries in education (English schools, international private schools, universities), business-to-business products/services (industrial goods, biotechnology and technology) and travel...