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  1. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    Michael Gullaksen and Jeff Johnson, co-CEOs of Covario, will take on senior executive positions in the new Covario/iProspect organization. Bill Connard, vice president of local search solutions at Rio SEO, said the platform’s “recent expansion of...

  2. PPC Management Operations: The Ultimate Guide

    PPC management takes organization, scheduling, and attention to detail. Don't forget about international opportunities as well. When you have regularly scheduled checkups daily, monthly, quarterly and semi-annually, you miss less opportunity to...

  3. 8 Tips for Building Your Internal Content Marketing Strategy

    Create a respect for, and culture of, content in your organization by putting someone in charge of it and giving it a face. This person should also be the one tracking the metrics behind the organization's content and tweaking things as needed.

  4. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    The research surveyed 380 search marketers across a wide spectrum of topics related to how they practice SEO, their organization, tactical execution and strategy. Start a dialogue that will result in your being involved early and often in your...

  5. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    A student-run internship swap organization arranged the contracts and even the lodging. I grew up and spent most of my life (so far) in Egypt, where we didn't recognize, let alone celebrate International Women's Day,” El-Shinnaway said.

  6. SEMPO Tells Government: Don't Censor Search Engines

    We write on behalf of SEMPO, an organization of thousands of individuals and companies who help small and large businesses manage search engine optimization and marketing campaigns. FTC's antitrust probe into Google, the search marketing...

  7. Should the Government Decide Where You Rank at Google?

    And now he wanted to sue this organization because his free leads had dried up? I was on that panel and asked the guy: Had he really developed a business model based on a third-party organization, which he had no control over, sending him free...

  8. Being Bad For Great Justice: A New Privacy Scandal Rocks Second Life

    It would appear that at least one such organization (The JLU – this wiki link is, shall we say, in need of updating) has stepped well over the line in their crusade for an orderly grid, and is not only correlating and amassing things like alt data...