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International Markets

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  1. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    For companies that sell products in high-growth markets like APAC and LATAM, a growing number of Facebook users creates opportunities for more impressions to well-targeted audiences," the report stated; especially since the "barrier to entry into...

  2. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    This idea is great in theory, and there will even be times when this is the best option, but with many large and competitive markets this is a recipe for failure. Still, as common markets mature and competition increases, optimizing abroad may...

  3. BlueGlass Acquires Idealizer, Secures European Hub

    We wanted to expand our local market knowledge, as well as bring additional thought leadership into these markets. BlueGlass’ international expansion is aimed at combining a system of outreach, with an online marketing and content creation strategy.

  4. Google Warns Secretive Government Group Could Kill Open Web

    This could limit access to information - particularly in emerging markets. Google has slammed an upcoming meeting of the International Telecommunications Union (ITU), set for Dec.in Dubai, which the company says will give governments the chance to...

  5. Going Global: Localize Your Message for Holiday Retail Traffic

    Retailers widely recognize the benefits of expanding their brand to global markets; the rewards are more customers and a higher rate of sales. But without creating a strategy for localizing brand messages to these markets, retailers put these...

  6. The Growing Importance of International Mobile Search

    Mobile searches can be even more important when dealing with international markets. The incidence of mobile search is also high in other developing markets, including the other emerging economic powerhouses of the BRIC nations (Brazil, Russia...