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  1. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    You may be operating with the following seven assumptions that are ruining your enterprise international program: Even in the most organized enterprise businesses, coordinating an international SEO program can feel a lot like herding cats.

  2. BlueGlass Acquires Idealizer, Secures European Hub

    BlueGlass’ international expansion is aimed at combining a system of outreach, with an online marketing and content creation strategy. We wanted to expand our local market knowledge, as well as bring additional thought leadership into these markets.

  3. Going Global: Localize Your Message for Holiday Retail Traffic

    One of the largest European retailers with 171 stores in the UK and Republic of Ireland with an additional 69 international franchise stores across 26 countries, Debenhams expanded its global presence by launching an online store in Germany.

  4. AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels

    The only bigger news would be if Viacom International announced that it was dropping its suit against YouTube for copyright infringement and would be putting all of Viacom's programming, including “SpongeBob SquarePants” and “The Daily Show”, on...

  5. How to Launch an English Only Global Search Marketing Campaign

    All of us in international search will tell you that if you want to go international, then you’ll have to be international. When it comes to international campaigns there is no better or cheaper alternative then testing out an international search...