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  1. Shanghai RMB crude contract faces margin and legal hurdles

    Common law is the basis of the English legal system and has grown to play a major role in governing commercial activities – particularly since US law follows this approach. The Chinese system is based on a civil law system which has essential...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Or, you could use a language selector that is written in the local language (for example, if your site is in Portuguese, don't name the "English" selector "Inglês"). The worst thing you can do is to make your geo-location tool on your site written...

  3. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Even though many countries have English speakers, your prospective customers might only speak the native language. Below are examples of hreflang annotations for English, French and rel="alternate" href="

  4. How to Use Google Analytics Site Search Reports

    Language Use Globally: Also on the topic of international data, when you have a website specific to another country or language, you will benefit from keeping a close eye on the language used in search queries, as this can help you identify hard...

  5. International Expansion: Break Down Barriers With Google+ Hangouts

    Example: If you're doing business with Japan, you're going to want a translator to help you translate Japanese into English and vice versa. Then all three of you – you the English speakers, your clients the Japanese speakers, and the translator...