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  1. International Expansion: Break Down Barriers With Google+ Hangouts

    Example: If you're doing business with Japan, you're going to want a translator to help you translate Japanese into English and vice versa. Then all three of you – you the English speakers, your clients the Japanese speakers, and the translator...

  2. Going Global: Localize Your Message for Holiday Retail Traffic

    If initiatives to optimize consumer-facing opportunities are offered in English only, site owners will miss the opportunity to increase revenues and build brand loyalty with the largest segment of the online shopping community – both local and...

  3. The Growing Importance of International Mobile Search

    For a long time now English has served as the lingua franca, or common language, of the Internet. English is still the most commonly used language online but it still represents only just over a quarter of total usage.

  4. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    The hunter is French but as this was a pan-european campaign with the potential of going viral in english speaking countries across the globe, we wanted an 'international' accent," said Munyazikwiye. And why does the hunter have such a curious...

  5. Undoing SEO Damage Caused by Global Reputation Management Disasters

    You will want to track all of your English terms as well as your X language terms per country. KFC Malaysia is proof that when you're doing global SEO, reacting quickly to social media disasters is paramount to a successful international SEO job.