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  1. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I grew up and spent most of my life (so far) in Egypt, where we didn't recognize, let alone celebrate International Women's Day,” El-Shinnaway said. Though it’s a good day to celebrate, it’s also important to remember that many women in other...

  2. Going Global: Localize Your Message for Holiday Retail Traffic

    It also offers its own brands, including Designers at Debenhams, as well as international brands and concessions. One of the largest European retailers with 171 stores in the UK and Republic of Ireland with an additional 69 international franchise...

  3. The Growing Importance of International Mobile Search

    Mobile searches can be even more important when dealing with international markets. Many businesses have recognized the importance of issues such as localization and international SEO. The 2012 Olympic Games provided a unique insight into the...

  4. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    Within a few hours of launching the bot-bait international ads, we had bot clicks. When we analyzed Facebook paid traffic, we found that approximately 19 percent of U.S.traffic and 30 percent of international traffic has JavaScript disabled and...

  5. 5 Vital Facebook Reports Every Community Manager Should Know

    If you notice growth in a certain demographic segment or manage a multilingual and/or international community, take advantage of the option to target your page posts by geo or language. A wise marketer once told me, "You can be a likeable community...