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  1. PPC Management Operations: The Ultimate Guide

    Don't forget about international opportunities as well. Pro tip: If you're an agency or consultant and you notice something is off, call up the client. Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to...

  2. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    As the evolution of voice search continues to advance, it also has increasing international adoption. If an action-based term is searched such as [call them], Google will get the phone number from their local places profile if available and...

  3. Google, Yahoo, Facebook, Microsoft Urge 'Greater Transparency' in PRISM Letter

    This information about how and how often the government is using these legal authorities is important to the American people, who are entitled to have an informed public debate about the appropriateness of those authorities and their use, and to...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites – U.S.and international – image traffic is down 63 percent on average, with some verticals (e.g. A Private Terminal – WiredLarry Page, Sergey Brin, and...

  5. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Google Analytics Reports 41 Visitors from the International Space Station You just might have 41 active visitors on your site from the International Space Station – Control Room: If this is a problem, please call the Fiber Space and ask for a Fiber...

  6. Google as Your Identity Provider: Where Are We Now?

    The NSTIC is an international effort, not American alone. So as SEO/Ms we all call this Reputation Management, yet in this new broader context of Google as IdP, reputation far extends past whether or not a bad link appears about you on page one.

  7. Yahoo Year in Review 2012: Election, iPhone 5 & Kim Kardashian

    International News Call Me Maybe" For the 12th straight year, Yahoo has announced their annual year in review. Since 2001, Yahoo has compiled lists of the top search queries entered into the search box in an attempt to determine the year's top...

  8. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    You could be optimizing either search campaigns or display campaigns and have multiple products vying for attention, not to mention mobile, international, reporting…the list goes on. For example, if you knew your call center had an extremely high...

  9. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    Within a few hours of launching the bot-bait international ads, we had bot clicks. When we analyzed Facebook paid traffic, we found that approximately 19 percent of U.S.traffic and 30 percent of international traffic has JavaScript disabled and...

  10. Google Reports $12.2 Billion in Q2 2012 Revenue, 35% YoY Growth

    International Revenues In their pre-earnings call press release, Google quoted CEO and co-founder Larry Page on the company’s latest developments and the closed Motorola acquisition: “Google standalone had a strong quarter with 21% year-on-year...