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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  2. 4 Keyword Strategies for Squeezing Performance From Broad Match

    And Search Term Reports are a search marketer's best friend because they're a great source for both negative and positive keywords. But any search marketer worth their salt wouldn't blindly opt into broad match across their accounts – so let's...

  3. 26 Free Must-Have Tools for PPC Success

    It'll show search volume, create ad groups, and provide demographic data – all in Excel. I love creating shared Google Docs for internal and external use. Soovle serves up common searches on a multitude of sites, including YouTube, Answers.com, and...

  4. 4 Critical Elements of a Successful Content Marketing Team

    As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant challenge has quickly become apparent: Finding the right talent to comprise a team that can run a successful content...

  5. Bing Denies Censoring Search Results, Blames 'Glitch'

    Microsoft has been forced to deny that its Bing search engine is censoring some results for users across the world. For example, for the search term "达赖喇嘛" (Dalai Lama), GreatFire found that results displayed on Bing's Chinese and international...