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  1. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    There was no mention at all of Google Webmaster tools in this keynote – suggesting that the analytics tool is more interested in becoming the companion to revenue-generating advertisers, than to providing website owners and webmasters insights...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Microsoft Reports Third-Quarter Results – Microsoft News Center"The Online Services Division reported revenue of $832 million, an 18% increase from the prior year period. Online advertising revenue grew 22% driven by an increase in revenue per search.

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    My advice is to start from these core business objectives: Grow Revenue, Reduce Costs, and Improve Satisfaction. Grow Revenue For benefits, align listed outcomes to goals and crosscheck them with high-level objectives like grow revenue, reduce...

  4. Google, Bing, Twitter & YouTube: Latest Comings & Goings

    Adam Bain, Twitter's global revenue head, has announced the hiring of two Google execs with international ad sales experience to attract more spend from SMBs and big brands: Shailesh Rao from Google Ireland and Stephen McIntyre from Google’s Asia...

  5. Social Media is Serious Business for Leading Companies [Study]

    Only 15 percent have revenue-generating platforms built from social media in place, though an additional 44 percent are either currently working on one or plan to in the near future. Social media ad revenue is poised to rise substantially...

  6. Conversion Optimization: Top 5 Places to Start

    If you are able to measure cart abandonment on your site, you’re ready to start testing product and service recommendations to increase your average revenue per order (I love ARPO). In terms of business impact, conversion optimization is a grand...