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  1. SEO Diagnostics: Urgent & Preventive Care

    Educate all stakeholders, especially those with control over code or content. Use the asynchronous GA code (if you use Google Analytics), which is much quicker. Given that it isn't trivial to do, you have always serve the exact same HTML code and...

  2. 10 Steps to a Successful SEO Migration Strategy

    There are a lot of creative ways to code redirects to handle large sections of content. In that situation you will have to map many pages to one (a whole section of content may now map to the new category page that contains that content) or you may...

  3. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    For products that will never come back, return a 200 response code and add prominent messaging and a call-to-action for relevant recommendations. While these tools can drive revenue for ecommerce sites, most of them are disappointingly SEO-unfriendly.

  4. Second Life Tinfoil Hat Theory, Part 4: Who Do You Want to be Today?

    This of course seemed strange, since all scripted back end code for SL supposedly does not rely upon your name to work -- it relies upon your UUID (unique user ID), which is a long series of numbers and letters, like this: 5285e200-e1aa-11df-85ca...