SEO News

Internal Links First Column

RSS
  1. How to do Awesome SEO Keyword Research for a Standard Website

    Setup: paste a list of all the anchor text phrases used in external links to your site into a column in a separate sheet. Create a column for each test to the right. Setup: In a seperate tab paste your alphabetical keyword list in Column A, and the...

  2. Should SEOs Prepare for the End of Google as We Know It?

    Editor's Note: An SEW Reader posted a rebuttal to this column: Keep Calm & Carry On Despite Google SSL Search Term Encryption. Some (Google) will argue that this is due to improved, targeted PPC creative and a superior understanding of user intent...

  3. The Second Life Tinfoil Hat Theory Part 5: A Skylight Suddenly Appears (But Search is Still Broken.)

    Sometimes, when you write a weekly column, the news breaks just before press time. I'll be honest- last week's column took me forever- by the time I was done I was *done*. It links people directly and immediately with 'destination quality...

  4. Content is King...IF You Promote It

    The article is still being mentioned on Twitter and other Web sites as of the writing of this column (click on Google's new Show Options and then sort by Recent Results), even though it was originally posted on May 18.

  5. Link Building 101, Part 2

    For ongoing linking advice, be sure to check out the weekly Promotion & Link Building column by Justilen Gaspard and Sage Lewis. Today, we'll look at off-page factors, with five methods you can start using right now to build links.

    Published
  6. Should Your SEO Strategy Target the Head or the Long Tail?

    Today's column ran earlier on Search Engine Watch. So, when your boss asks you to develop a strategy for that one major keyword, be sure to keep this column around so you can explain why "proper SEO for the entire Web site" is a sound strategy.

  7. SEO Site Review: Custom Creations, Unlimited

    I especially loved that most people said, "I will absolutely implement your recommendations," following up my column about SEO implementation. In a much earlier column, I referred to this as "Synergy in Search.

  8. Oil and Water? SEOs vs. Content Owners

    It's always a great relief and a true feeling of satisfaction when I come out of such meetings with a strong feeling of organizational buy-in (like the meetings I had yesterday, which inspired this column).

  9. Internal Links And My High School Evolution

    If you frequent this Link Love column, you likely know that getting links from other sites is important. Internal links are just as important to think about as external links. The cello, grades, and choir are my internal links.

  10. Google Sitelinks - The Good, the Bad, and the Ugly

    I hadn't considered why a site would turn off its site links until your column. That's actually a topic worth its own column, so we'll save that discussion for next time. Google may argue that the inbound links, as well as the site structure of LA...

  11. Giving Links Away

    We always talk about getting links in this column. In this article, Joost de Valk, a Dutch SEO and Web developer, quotes Matt Cutts as saying, "There's no stigma to using nofollow, even on your own internal links; for Google, nofollowed links are...