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  1. How to do Awesome SEO Keyword Research for a Standard Website

    Setup: paste a list of all the anchor text phrases used in external links to your site into a column in a separate sheet. Create a column for each test to the right. Setup: In a seperate tab paste your alphabetical keyword list in Column A, and the...

  2. Should SEOs Prepare for the End of Google as We Know It?

    Editor's Note: An SEW Reader posted a rebuttal to this column: Keep Calm & Carry On Despite Google SSL Search Term Encryption. Some (Google) will argue that this is due to improved, targeted PPC creative and a superior understanding of user intent...

  3. The Second Life Tinfoil Hat Theory Part 5: A Skylight Suddenly Appears (But Search is Still Broken.)

    Sometimes, when you write a weekly column, the news breaks just before press time. I'll be honest- last week's column took me forever- by the time I was done I was *done*. It links people directly and immediately with 'destination quality...

  4. Content is King...IF You Promote It

    The article is still being mentioned on Twitter and other Web sites as of the writing of this column (click on Google's new Show Options and then sort by Recent Results), even though it was originally posted on May 18.

  5. Link Building 101, Part 2

    For ongoing linking advice, be sure to check out the weekly Promotion & Link Building column by Justilen Gaspard and Sage Lewis. Today, we'll look at off-page factors, with five methods you can start using right now to build links.

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