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  1. How to Use Google Analytics Site Search Reports

    As mentioned above, this data can also be broken down by category, so if you have set this up, click the link above the data table for "Site Search Category" and you will be able to see this data. Clicking the "Destination Page" link above the data...

  2. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    Another question the research attempted to answer was if there was a link between poor scores and poor performing PPC accounts. Commentary from WordStream's internal staff on the issue speculated that clients may take male representatives more...

  3. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...