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  1. 4 Critical Elements of a Successful Content Marketing Team

    In addition to these tactics, you're looking for experienced professionals who understand broader Internet marketing, content strategy itself, and even the communications process. As agencies move to specialize in content marketing and companies...

  2. Marketing Automation & Search – 3 Strategies for Mutual Success

    The downside to creating these dynamic pages is the time associated with setting up the 1 on 1 communications. Rewriting an article three different ways and posting in three different locations (internal blog, external byline article, and web page)

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Communications Estimated _____(#) internal [ role ] resources at _____(#) hrs/week at a rate of $_____ / hr. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and...

  4. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Complicated marketing, content, regional and brand communications silos often collaborate infrequently and impersonally with IT teams and forget to work toward a common goal: the target segment in that country for that product suite or service.

  5. How to Create an Editorial Calendar That Will Grow Your Audience

    Bloggers, editors, content managers, and project managers use editorial calendars to easily communicate deadlines and show contributors where individual pieces fall in the grand communications plan. In our example, September’s “Back-to-school potty...

  6. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    “Picture the communications future: every home linked via cable TV, push‐button phone, and video cassette to virtually every information retrieval bank in the country; every citizen able to efficiently get an answer to every question, a solution...

  7. CEOs Worldwide In Tune with Implications & Impact of Social Media [Study]

    Technology and communications today often require rapid-fire decisions and there are risks inherent to a more open environment within a business. Fifty-three percent of CEOs plan to use technology to facilitate greater partnering and collaboration...

  8. Search Marketing and Social Media in Regulated Industries

    These industries - which include pharmaceuticals and healthcare, financial services and insurance, alcohol and tobacco, and those that service government entities - have regulations that govern their marketing and communications, especially ones...