SEO News

Internal Audit

  1. The Relentless Pounding of Google Panda: Why SEO Band-Aids Won't Work

    Implementing all of the changes mapped out during an audit can help Panda-proof the site. After performing a thorough Panda audit, there are times audit presentations are 40-60 slides in PowerPoint covering the various changes that need to be made.

  2. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    For example, during a recent audit, I found large sections of a subnavigation that wouldn't trigger when mousing over its top-level category. All of the product pages suddenly included rel=canonical that pointed to the internal search results.