If you haven't been doing much more than content marketing and thought there was something called the "new SEO" and the "old SEO" was dead, my best advice is with the arrival of Penguin 2.0 and several other changes still on the horizon, is to...
Tip: Have a thorough link audit done at least once or twice a year. So before you decide you must, must, must have those ads on your site, think about having an internally placed link to your own product or conversion page and link from your...
We wrote a detailed post about how to perform a content audit and establish an inventory (you can download our template here). This seems like a big extra step, but this process will allow you to get internal buy-in for important things like layout...
Here are the nearby greenfields that should be added to the traditional SEO audit: Every site audit should include a look at the client’s local, GPS, and business listing presence. The New School Site Audit – Identifying Areas for Growth
Whenever I present an audit, I always explain the importance of having a clean and crawlable website. There’s not a single audit I’ve completed during my career where I haven’t been neck deep in the site’s code at some point.
Instead, I’m going to list the issues I found during a recent lite audit, which offered many real life examples of issues you may encounter. Without further ado, here are 10 important insights I discovered during a recent lite SEO audit:
When combined with the right SEO experience, a technical audit can help turn a website around (and in a relatively short amount of time). So, while the right SEO audit is worth its weight in gold, a poor or misguided audit isn’t worth the paper it...
To avoid this pitfall, do a simple negative keyword audit. Google’s internal data shows including location or phone information in a search ad increases CTR 6-8 percent. Some of these same features, however, have a few nasty tricks up their sleeve...
I also lead our internal paid search audit team. I’ve audited dozens of accounts – we audit incoming business, clients who engage just our auditing/consultant services, and all full-service accounts (we audit all internally managed paid search...
Originally designed for finding bad links in a site, the simple crawler, especially combined with a bit of Excel wizardry, turned out to be useful for all sorts of site audit problems. Internal pages: an overview of all your pages and other...
Audit Your Tracking Technologies The first thing to do is audit the cookies, tags and tracking technologies used on site - including those set through tag containers. As your site changes, the list of tracking technologies in the policy needs...
Keywords in title: This was mentioned in more than a few papers and should be high on the audit list. Sure, your CMS might be spitting out some craziness, or your WordPress plug-in created a zillion internal links, but those are the exceptions.
And while you’re at it, do a full spring cleaning or SEO audit to ensure there’s nothing you’re doing to harm yourself. Perhaps a site Google views unfavorably has scraped your content, and is now either linking to you with some sort of “credit” or...
A company’s online newsroom can be an excellent source that delivers fresh news content to Google – and this couldn’t be a better time to give your online newsroom an audit. For those lacking in time and internal resources to add a newsroom to your...
The First 7 Items On Your SEO Audit To-Do List Originally we looked to search platform providers, Ultra Knowledge, solely to handle our internal search engine and automate our topic/tag management. The ultimate aim of the project was to create a...
Being the professional you are, you quickly jump into a site audit, make recommendations for improvement, and come up with an initial strategy that can at least take care of the low hanging fruit. In fact, this serves to make your job easier, as it...
Do Your Very Own Site Structure Audit - Distilled Why Internal Links are More Important than Backlinks - SEO Design Solutions Here's a recap of this week's columns and news stories for the week of Feb.to 26, as reported by Search Engine Watch, as...
We all know these practices exist and, like all good masters of our craft, we all know how to do them so we can see them during the site audit and tell our clients to knock it off before Matt Cutts catches them in their own version of a New York...
Google Plans To Audit Adwords Resellers, Agencies by Frank Watson Finding Internal Links Pointing to your Target URL - Shimon Sandler Here's a recap of this week's columns and news stories for the week of Jan.to Feb.as reported by Search Engine...
How I Uncovered Criminal Activity During an SEO Audit - Search Engine People Speculation that Eric Schmidt was forced out as chief executive officer in favor of Larry Page due to internal conflicts surrounding China are "completely false," Fortune...
