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  1. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    I just found my new intern. Last spring I had the opportunity to speak with a middle school class about how the students could use the skills they were learning today in a career down the line. It was an amazing experience, and the students asked...

  2. 9 Questions to Shape and Future-Proof Your Link Building Strategy

    The answers we don’t want to hear is along the lines of “well the MD wrote the site content four years ago”, or “we have an intern who writes a blog post once a month”. Google in particular is getting much better at detecting manipulated links.

  3. Testing Apple iPad Tablet in New Rutgers Mini-MBA Digital Marketing Program

    To help overcome this challenge, Downhill works with Arizona State University (ASU) in an intern program with the digital media and computer sciences department and students are able to get actual search marketing experience.

  4. Google Website Optimizer Launches Over Time Charts, Experiment Management API

    Developed by a summer intern, the charts graph the cumulative conversion rate of each combination spanning the life of an experiment. If you use Google Website Optimizer for your landing page testing, then you'll want to know about a couple of...