SEO News


  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Or, an intern they just hired. Can your intern do that? Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together that marketing ebook or using animation to...

  2. Facebook on Graph Search Posts Index: 700 TB of Data & 100+ Ranking Factors

    My second day as a Facebook intern coincided with a company-wide Hackathon, and I spent the night aiming to implement a way for my friends and me to find old posts we had written. What does it take to power a social search index with over a...

  3. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    Or you could be the intern, who is addition to fetching coffee, notices that just 20 percent of your customers are driving most of the sales, and segments the characteristics of those valuable customers so you can look for more of them.

  4. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    I just found my new intern. Last spring I had the opportunity to speak with a middle school class about how the students could use the skills they were learning today in a career down the line. It was an amazing experience, and the students asked...

  5. 9 Questions to Shape and Future-Proof Your Link Building Strategy

    The answers we don’t want to hear is along the lines of “well the MD wrote the site content four years ago”, or “we have an intern who writes a blog post once a month”. Google in particular is getting much better at detecting manipulated links.