Many people remember when Interflora was penalized shortly before Mothering Sunday in the UK for massive amounts of native advertising spam in various UK newspapers. They were back in the index very quickly, and that is the topic of a new webmaster...
The issue became much better known in February, after a UK flower site, Interflora, embarked on a huge advertorial campaign with links that passed PageRank. While in that case, they were marked as advertorial content, the links to Interflora with...
They have even been involved in specific and high profile web spam actions against sites like Interflora, working closely with internal teams to understand where links came from and watch closely as they were removed.
The well-covered Interflora Google penalty was lifted as of March 3 with many of the major rankings returning. What is known is that Interflora was missing even from branded search queries for 11 days.
UK flower delivery site Interflora, banished from Google’s UK searches after it placed about 150 advertorials on regional news sites, is out of the penalty box after only 11 days – a timely return to the search results ahead of Mothering Sunday.
A ruling has been made on the Interflora trademark case in the UK. While Interflora won the case, some bidding permissions have also been granted. The Interflora v MInterflora” term. At first glance, Interflora won the case.
Advocate General Rules on Interflora vs. Search Engine Optimization The Slippery Slope of SEO by Josh McCoy Recent algorithmic updates didn't just hurt the bad guys and clean up the SERPs. Many other sites felt the wrath of Google's tweaks.