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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    For example, a promotion to update thousands of ads can be done with a few clicks in the interface across a number of campaigns. New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube.

  2. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    The new graphical interface provides more in depth insights on ways to improve your campaign performance. Google announced an enhancement to the Opportunities tab in AdWords in November that aimed to help streamline paid search campaigns and make...

  3. 4 Ways to Expand PLA Success in 2014

    With the introduction of Google Shopping campaigns, product inventory and attributes are integrated into the AdWords interface to create more visibility and control for retailers. So merchants can now access product inventory details directly...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    However, in the spirit of making data available to the entire organization, the new 'Audience Overview' user interface provides segmentation of data the way users want to see it and the ability to drill deeper into audience reports.