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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    The compulsory migration from Product Listing Ads (PLAs) recently to the new interface has shaken this environment up a little. It is not immediately obvious how to set these up in the interface, as setting up a DSA campaign does not allow you to...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Therefore, you will most often need to interface with a number of different teams to get the content created. If you can secure a paid search or display advertising budget to promote the content, that can also be very effective.

  3. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Using these technologies, users can browse products and content in a fast, intuitive way via a clean interface. But even for web developers preferring custom Javascript development, the newly added History API, which is part of the HTML5...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Is the UI a "what you see is what you get" (WYSIWYG) interface? Can [VENDOR NAME] import local relevant data into its interface from our website analytics provider? Which platforms and technologies does [VENDOR NAME] currently interface with...

  5. Mobile Advertising Measurement: Winning the Long Game

    High open rates but low registrations rates can be indicative of a poorly designed user experience or a complicated interface. Search: The user completed a search within your app. Long-term campaigns are designed to acquire quality, long-term users...