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  1. Drive Your Clicks In-Store With Local Inventory Ads

    Apart from that, the interface is identical to shopping campaigns. This new ad type is the perfect way to reach users while they are moving from online search to an offline purchase. As well as the price, title, and image, these ads will also...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    The compulsory migration from Product Listing Ads (PLAs) recently to the new interface has shaken this environment up a little. It is not immediately obvious how to set these up in the interface, as setting up a DSA campaign does not allow you to...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Therefore, you will most often need to interface with a number of different teams to get the content created. If you can secure a paid search or display advertising budget to promote the content, that can also be very effective.

  4. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Using these technologies, users can browse products and content in a fast, intuitive way via a clean interface. But even for web developers preferring custom Javascript development, the newly added History API, which is part of the HTML5...

  5. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Is the UI a "what you see is what you get" (WYSIWYG) interface? Can [VENDOR NAME] import local relevant data into its interface from our website analytics provider? Which platforms and technologies does [VENDOR NAME] currently interface with...

  6. Mobile Advertising Measurement: Winning the Long Game

    High open rates but low registrations rates can be indicative of a poorly designed user experience or a complicated interface. Search: The user completed a search within your app. Long-term campaigns are designed to acquire quality, long-term users...