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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Is the UI a "what you see is what you get" (WYSIWYG) interface? Can [VENDOR NAME] import local relevant data into its interface from our website analytics provider? Which platforms and technologies does [VENDOR NAME] currently interface with...

  2. Mobile Advertising Measurement: Winning the Long Game

    High open rates but low registrations rates can be indicative of a poorly designed user experience or a complicated interface. Search: The user completed a search within your app. Long-term campaigns are designed to acquire quality, long-term users...

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    The user interface was weak, the content (which was thin) was located down the page, and if you did click on anything on that page, you were taken to an order form. They can promote and highlight the content on their site (so it can still be...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    For example, a promotion to update thousands of ads can be done with a few clicks in the interface across a number of campaigns. New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube.

  5. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Users of all technology levels and specializations can collaborate in one easy-to-use interface. Allow me to show you the bigger picture – a picture that we are part of regardless of our role in search, social, digital, and content – as we are all...

  6. Yandex & Google: A Big Change for Russia's Display Ad Market

    Sell-side platforms: Have their own interface, allowing management of advertising inventory for publishers. Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than...