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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Users of all technology levels and specializations can collaborate in one easy-to-use interface. Allow me to show you the bigger picture – a picture that we are part of regardless of our role in search, social, digital, and content – as we are all...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Sell-side platforms: Have their own interface, allowing management of advertising inventory for publishers. Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Here's a screenshot of this in-app game category in the AdWords interface: Our GDN targeting found the right people based on cookies, or browser history, or search query history and that is great. Unlike the Search Network, you have a great deal of...

  4. 4 Critical Elements of a Successful Content Marketing Team

    A standing part of your content team should be individuals that interface with your customers on a regular basis. For as long as the Internet is viable and consumer searches are mediated by search engines, SEO as a discipline will continue to...

  5. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    The new graphical interface provides more in depth insights on ways to improve your campaign performance. Google announced an enhancement to the Opportunities tab in AdWords in November that aimed to help streamline paid search campaigns and make...

  6. 4 Ways to Expand PLA Success in 2014

    With the introduction of Google Shopping campaigns, product inventory and attributes are integrated into the AdWords interface to create more visibility and control for retailers. Google's Product Listing Ads (PLAs) have become one of the premier...

  7. 5 Social Media Advertising Trends to Watch for in 2014

    The social media network saw changes across the user interface on desktops and mobile devices. Throughout 2013 and leading up to the IPO Twitter successfully overhauled the advertising interface and targeting functionality, launched TV ad targeting...