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  1. How to Build Your First Content Marketing Strategy

    Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. It includes everything from blog posts, articles, website copy, letters to customers, and social media...

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Business details such as phone numbers, store hours, payment options, and video are especially relevant to mobile users. According to a 2012 study from Google and Ipsos, 94 percent of smartphone owners look for local information, 90 percent take...