What's interesting is that, remember, the line between journalism and blogging in this digital age is extremely blurred. Compared to 1980, publicists now outnumber journalists by 6:1, according to research conducted by Jamil Jonna.
Send Readers to Other Interesting Assets Press release marketing has come under a lot more scrutiny for the kind of links that can look "unnatural" in a link profile. The issues that can arise from some press release networks are the mass-scale...
When users search for your app, they often want to go deeper and see what in-app content fellow users find interesting," said director of product management at Google+ Seth Sternberg in a blog post. Google has announced that its desktop and mobile...
You can find really interesting professors and researchers at a school who are conducting compelling studies, have written books, are noted experts on a specific topic and who would likely be of interest and relevant to your core audience.
It's so easy to use content that you think is interesting, but if it's not relevant to your audience it's wasted content and resource. Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the...
More testing and data crunching later, Bing's controlled experiments showed interesting results. Are you seeing less than 10 results in your Bing search results? There's a reason for that. Starting last week, Bing began changing up their search...
Hollywood is a great example of taking a core concept and coming up with fresh and interesting versions; take a look at this funny yet insightful infographic put together by Patrick Garvin for the Boston Globe:
It'll be a week of really interesting, innovative and funny events over the course of the next week – all taking place on Twitter – and some of it linked back to things we'll do on TV, but all with the same perspective: to give comedians and fans...
According to reports, Apple had been interesting in acquiring with Wavii to integrate it with its Siri division, thereby forcing Google's hand. Google has acquired news summarization start-up Wavii for more than $30 million.
The Guardian shares more data on their reader, and it's especially interesting to see that tablet users tend to use the desktop site more than either the mobile site or the tablet apps available. Content strategy is all about matching visitor...
As long as your query is interesting, the quality of pitches you’ll receive is high and can quickly be crafted into great content. Email is great for HARO interviews, phone even better, and where people are really interesting, a Skype video...
Now that you know more about the Bing and Yahoo search audience, you can have a more informed conversation about what audience you're missing, or a more interesting conversation around driving better ROI.
Another interesting finding is that 98 percent of the brands being discussed on Quora have more than one thread. Another niche social player worth exploring is question-and-answer site Quora. Quora ranks questions and answers by user engagement.
If a large portion of your audience always Likes or comments on images with interesting quotes or taglines, then you should probably be sure to include them regularly (in a meaningful way as part of your larger strategy).
Android PoliceGoogle Glass companion app has some interesting finds. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". All this and much more in our quick recap of search and social marketing news...
That said, you can look at really interesting stats (e.g.traffic by mobile device, operating system). Interesting Mobile Stats What he found interesting was that the app was very simple and straightforward and allowed users to navigate through to...
Interesting considering there is no bid adjustment in enhanced campaigns for tablets. At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy.
The results were interesting: Over the past week I've been reading articles about how display is riddled with fraud and costing advertisers $6 million a month. From fake Twitter followers, to ghost publishers, this argument is going to persist for...
In our research, we've discovered an interesting correlation: the more external links on a page, the more inbound links it tends to attract. Dear site owner or webmaster of http://www.example.com/, We received a request from a site owner to...
But an experimentation with posting interesting facts about Australia saw engagement levels increase exponentially, leading them to understand that each platform needs its own testing and validation. That was the question facing Australia back in...
