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  1. Task Analysis: The Key UX Design Step Everyone Skips

    When they find something interesting, they need some way to flag that item or put it in a wish list. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success...

  2. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales. This week, Twitter share another one of those stories.

  3. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    The primary focus is to be interesting. For example, Dan Zarella of Hubspot likes to focus on the data-driven reasons for why marketers do what they do. On the flip side, Leo Widrich of Buffer focuses on the psychological reasons for what concepts...