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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    There’s a combination factor that’s going on there that’s very interesting. Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013, according to a study by the Interactive Advertising Bureau...

  2. Do Weak Links Reveal Powerful Opportunities?

    In this case, the market is identifying itself – you launch a new product or campaign and someone in that market finds your offer interesting and links to it. Weak ties play a crucial role in our ability to communicate with the outside world… our...

  3. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    There could be an interesting outcome due to these new snippets, however. This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its search results.

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    There are times a solid crawl can lead you down interesting paths. The original algo hit typically feels like a punch in the gut, with serious confusion and frustration quickly following. Then you have months of recovery work with hope (and faith...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    While analyzing websites impacted by P4.0, it wasn’t long before I noticed an interesting connection for some clients. You might uncover some interesting things. They fire up Chrome or Firefox on their desktop computer and start looking around.