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  1. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Universal Analytics is new measurement protocol originally announced at 2012 Summit. Achieving cross-device measurement is needed to understand and respond to the exploding adoption of internet-connected devices and the multi-device user decision...

  2. Make the Most of Your Social Media Interactions: 9 Tips

    If you really want to optimize your social media strategy, some discovery, planning, and measurement must take place. Keeping in mind industry standards and best practices are key when determining the optimum point for listening and sharing on...

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Facebook offers their own Insights and reports, Google Analytics added a new set of reports to help marketers more accurately measure the actual value of social media earlier this year, and there are a plethora of social media measurement...

  4. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    As always, we're interested to hear how you use social media measurement and monitoring tools to complement your analytics reporting and provide actionable insights, so feel free to leave me a comment below.