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  1. How to Build Your First Content Marketing Strategy

    A web designer, for example, would probably consider features such as brand consultation, requirements analysis, design mock-ups, reviews and changes, and the final product. From the client side, we'd be focused on the product: a professionally...

  2. Search vs. Social: The 50 Shades of Gray in Online Information Retrieval

    Shopping/Product Research Even given the $15 billion dollars at stake in search advertising, Facebook doesn't seem interested in diving headfirst into battling Google by indexing the web. But in that case how would that differ from reading an...

  3. Really Google? Penalizing Good Sites To Get Some Bad Ones

    E-commerce Sites Get Product Pages Dropped Just to get a bit self-righteous: surely my review-page for Haruki Murakami's 1Q84 is among the most useful non-Japanese ones currently available (certainly better than what Wikipedia has on offer), yet it...